The Future of TCPA Compliance and 1:1 Consent

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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

The Art of MLO Happiness: Appreciation, Trust,...

Ways to keep your loan officers happy: Jornaya Head of Consumer Finance Mike Eshelman shares tips in The Art of MLO Happiness: Appreciation, Trust,...

Making the Home Buying Experience Better in...

Now more than ever, consumers are in control of the home purchase process. Lenders are responding by creating superior experiences—and the right...

Lead Nurturing Is the New Industry...

Over the last seven years, Loan Depot and Quicken Loans have gained substantial market share due, in part, to their ability to respond to customer...

Lender Education Is Key With VA...

Of the 21 million veterans and their families who live in the U.S., only six percent have bought or refinanced their home using a VA home loan in...

A Lender’s Guide To Remodeling The Home Loan...

Mike Eshelman, Head of Consumer Finance, writes about what millennials are looking for in the home buying process, and how are their mortgage...

Data Powers Marketing...

Mike Eshelman, Head of Consumer Finance, and Jeremy Bowling, National Sales Manager, Union Home Mortgage, write about the use of data to improve the...

Lead-based Marketing is Dead. People-based...

Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer experiences,...

TCPA and the Mortgage Industry: The Threat is...

The number of TCPA settlements paid by mortgage companies has continued to increase reaching as high as $20 million. TCPA requires organizations to...

A Mortgage Consumer’s Journey Can Provide...

In the mortgage industry, market factors can have a large influence on consumer demand. Because of this, understanding consumers, their intent and...