Data Powers Marketing...
Mike Eshelman, Head of Consumer Finance, and Jeremy Bowling, National Sales Manager, Union Home Mortgage, write about the use of data to improve the...
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Lead-based Marketing is Dead. People-based...
Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer experiences,...
TCPA and the Mortgage Industry: The Threat is...
The number of TCPA settlements paid by mortgage companies has continued to increase reaching as high as $20 million. TCPA requires organizations to...
A Mortgage Consumer’s Journey Can Provide...
In the mortgage industry, market factors can have a large influence on consumer demand. Because of this, understanding consumers, their intent and...
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