TOFU | Verisk Marketing Solutions

The Power of When: Reaching the Right Consumer at...

The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...

Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the...

It’s no secret social distancing has people spending more time streaming, gaming, and online shopping. In fact, more than a third of consumers...

The full article appeared in the September issue of Scotsman Guide. As the COVID-19 pandemic forced mortgage professionals to work remotely and...

Below is an excerpt from Ensure TCPA Compliance, Improve the Consumer Experience, which appeared in AIThority magazine. Imagine your...

If you call on SMS consumers, you need to understand and operate within the regulations of the Telephone Consumer Protection Act (TCPA). The act,...

Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value you.” Consider that, suggested Seth...

Jornaya CEO Ross Shanken writes about Major-Life Purchase Marketing: Making Complex Decisions Easier in this article in MediaPost. Below is an...

Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization appeared in Digital Dealer Magazine. Below is an excerpt. You...