V!AView Quarterly Newsletter | September 2023

We’re committed to helping keep you on the pulse of emerging market trends and best practices in providing exceptional experiences for your consumers.  

One of the ways we do this is through our annual VIA Consumer Insights & Experience Summit — just a few weeks away! We’re looking forward to connecting with a select group of marketing leaders and industry experts in Chicago’s Fulton Market District. There is still time and a few spots left at this LIMITED invitation event. 

Hear from Anat Baron, Keynote for VIA Consumer Insights & Experience Summit 

On a brand-new episode of The Marketing Rapport, Anat Baron, futurist, tech entrepreneur, and CEO of Stashwall shares an exclusive first look at her keynote for VIA 2023 — where she will anchor a day and a half long event packed with content rich sessions, networking opportunities, and surprising entertainment.  

Space is limited — secure one of the remaining tickets. 

Listen & Register Now 

Consumer Orbit Brings Digital Advertising Precision to Broadcast Television

Consumer Orbit needed a trusted partner to verify its data. When they partnered with Verisk Marketing Solutions, they received more than just a verification partner—they’ve since increased both reach and frequency by over 30% compared to traditional methods.  

Read on discover how Consumer Orbit uses Verisk Marketing Solutions’ data to validate, enrich, and more effectively connect their other data sources—and why Consumer Orbit’s President & CEO Jay Huckabay called Verisk’s data his company’s “Rosetta Stone.” 

Read the Case Study 

How to Become a Data-Driven Organization

Heather Geffen, Director of Product Management at Verisk Marketing Solutions, focuses on the strategic direction of the organization’s consumer insights solutions, and shares why personalization matters, the importance of identity resolution, and how strategic partnerships with a consumer insights solutions provider can strengthen your data-driven marketing strategy. 

Read the full article on CustomerThink. 

Turning the Data You Have into Origination Opportunities 

In an era of low inventory, high rates, intense competition and tight marketing budgets, what’s a lender to do? Hint: Enrich the data assets you already have. 

In an article for HousingWire, Galen Foote, an enterprise account executive at Verisk Marketing Solutions, illustrates how to turn your existing data into origination opportunities and improve the customer experience in the process.

Read the full article on HousingWire.

Upcoming Events

Will we see you at an upcoming event? 

September 18-19 | VIA Consumer Insights & Experience Summit, Convene, Chicago, IL 

September 26-27 | Programmatic I/O, Hilton Midtown, New York, NY 

October 1-4 | LIDMA, The Vinoy Golf & Beach Resort Autograph Collection, St. Petersburg, FL 

October 15-18 | MBA Annual Convention & Expo, Philadelphia Convention Center, Philadelphia, PA 

October 22-24 | LIMRA, Gaylord National Resort & Convention Center, National Harbor, MD 

October 22-25 | Money2020, The Venetian, Las Vegas, NV

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