A Future-Forward Conversation

Anat is joined by Verisk Marketing Solutions’ Chief Strategy Officer, Eli Schwarz, to connect her projections about the future to the rest of the day’s topics and with what Verisk Marketing Solutions has in store for 2024 and beyond.

• Anat Baron, Futurist & Tech Entrepreneur
• Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions

Future-Proof Strategies for a Rapidly Changing Advertising Ecosystem

A differentiated consumer data strategy coupled with flexible execution sets brands apart and delivers the incremental ROI these businesses need to succeed, particularly in this market. Problem statements: “Once I have all this insight, how do I action on it safely and with confidence in its efficacy? In 2024, why am I still using the same technologies I signed up for in 2014? Are these platforms really built to last?”

Hear from experts across the supply chain: media companies, measurement providers, clean rooms, and a well-known brand who is taking the plunge into adtech.

• Moderator: Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions
• Nate Schnader, SVP, Chief Information Officer, Big Ten Conference
• Larry Allen, Vice President and General Manager, Data & Addressable Enablement, Comcast Advertising
• Kelly Barrett, SVP, Product, Comscore
• David Wells, Industry Principal, Snowflake Media and Advertising, Snowflake
• Julian Zilberbrand, EVP, Advanced Media & Data Solutions, Paramount
• Nola Solomon, SVP, Global Go-to-Market Strategy & Enablement, Criteo

FEATURED USE CASE

Future-Proof Strategies for a Rapidly Changing Advertising Ecosystem

Zora Senat is joined by Nate Schnader, SVP and Chief Information Officer for the Big Ten Conference to spotlight its path to becoming a multi-media activation platform, leveraging the conference’s data, monetizing it, and working with technology partners to make the vision a reality.

• Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions
• Nate Schnader, SVP, Chief Information Officer, Big Ten Conference

Truth & Trends of Consumer Privacy & Compliance

The growth of the data marketplace has increased at break-neck speed due in part to the growth of digital advertising. With this trajectory, the value of data-driven marketing has become clear – but so has the interest in consumer privacy.

During this session, we explore the important role data plays in the economy – and more importantly how it impacts you personally each day. We dispel the myth that data monetization is “bad”. Our team of expert panelists share their thoughts on the regulatory trends you need to prepare for as we look to the future. And you will learn how data-driven marketers can play a role in ensuring ongoing access to consumer data while still maintaining customer trust.

• Moderator: Christine Frohlich, Head of Data Governance, Verisk Marketing Solutions
• Dr. Howard Beales, Emeritus Professor of Strategic Management and Public Policy, The George Washington University
• Nils Wernerfelt, Donald P. Jacobs Scholar / Assistant Professor of Marketing, Kellogg School of Management, Northwestern University
• Jean-Pierre Dubé, James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Scholar, University of Chicago Booth School of Business

Building Industry Leading Customer Segmentation Strategies

There’s more than one way to build a strong customer segmentation strategy—but the components and challenges are similar across approaches. In this panel discussion, industry leaders share real-world insights around targeting and frequency, data hygiene, consumer consent, and finding the balance between “good enough” and 100% accuracy. Learn how the right data can drive not only acquisition campaigns but also robust cross-selling efforts. And see what the future holds with regards to the cloud, AI, privacy, and ever-evolving competition.

• Moderator: Matt Lohman, Managing Director, Verisk Marketing Solutions
• Jalaj Jha, EVP & Chief Marketing Officer, Wells Fargo Home Lending
• Vince Monticello, Marketing Director CRM, Ally
• Heather Geffen, Director of Product Management, Verisk Marketing Solutions
• Valerie Aiello, AVP of Performance Marketing & Customer Experience, Fidelity Life / eFinancial

The Future of Consumer Insights

How we navigate the ever-changing landscape of consumer identity, privacy, and behavior can feel daunting, but we will show you how we are innovating to keep you prepared for anything. This session welcomed members of the Verisk Marketing Solutions product team to share more about the solutions we have and the roadmap we are building — leading the way to novel and actionable consumer insights that drive optimal consumer experiences.

• Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions
• Brian Burke, VP, Product, Verisk Marketing Solutions
• Heather Geffen, Product Leader, Data Licensing, Verisk Marketing Solutions
• MJ Yafchak, VP, Data Strategy, Verisk Marketing Solutions
• Kyle Hauber, Product Leader, 1st Party Enrichment, Verisk Marketing Solutions