Blog | Verisk Marketing Solutions

Verisk Marketing Solutions Launches Engagement...

Introducing the Engagement Indicator, delivering decision-ready scores in Activate Marketers know efficiency isn’t optional—it’s essential....

Smart brands are putting direct mail back in play—with better data at the core It’s not news that emerging channels...

How Regulated Brands Are Bringing Back Invitation to Apply Campaigns In markets shaped by compliance, rising acquisition costs, and tighter...

If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...

In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...

The two companies are empowering brands with insights and analytics to develop and execute differentiated go-to-market strategies. Bright Mountain...

New, integrated data paired with performance marketing technology provides higher education institutions with a simplified and streamlined student...

Alignment between marketing and risk functions is critical to improving streamlining business operations and improving the customer experience....

by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...