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Consumer Identity and Data Strategies for a...

The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...

The Data Strategy of Innovation with Aarti Gupta,...

We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...

Data Privacy and Growth Initiatives Can Coexist:...

In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...

Next-Gen Marketing in Insurance: Balancing...

Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...

On Demand: VIA 2023 Sessions Discuss The Future...

Verisk Marketing Solutions hosted an intimate group of top marketing leaders, innovators, and industry experts gathered at this year’s VIA...

Read the Roundup: Understanding Your Customer...

With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...

5 Non-Intuitive Ways To Grow Your Marketing...

Tim Finnigan, Director of Product Marketing at Verisk Marketing Solutions and host of The Marketing Rapport podcast, built a thriving...

How to Turn Data Assets into Origination...

Consumers often start shopping for a mortgage about 100 days before they apply for a loan. By the time they...

Embracing Digital Transformation with Jennifer...

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jennifer Bell, the Chief Marketing Officer of restaurant...