CES 2026: Innovation Without the...
By Tim Finnigan, Head of Growth Marketing, Verisk Marketing Solutions CES always reminds me that innovation is not stagnant, but...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Verisk Marketing Solutions sold by Verisk...
Today begins an exciting new chapter for Verisk Marketing Solutions, as we have been acquired by ActiveProspect (Press Release). Over...
The Top 7 Blogs Marketers Couldn’t Stop Reading...
2025 kept marketing teams on their toes. H.R. 2808 rewrote acquisition rules for lenders, the FCC’s consent debate stirred discussion,...
H.R. 2808 Is Now Law, Here’s What Financial...
In our last post, “HR 2808: Credit Trigger Leads Are Changing,” we unpacked what this legislation means for the industry.Now...
Your Best Insurance Customers Are Already...
Key Takeaways: Data signals and customer trends are reshaping insurance retention and acquisition Insights from J.D. Power’s latest auto...
Data Cleansing Demystified: 3 Things Every...
Key Takeaways: Data cleansing is a non-negotiable piece of any marketing strategy What is data cleansing? Why clean data matters...
Brand and Performance: Reflections from Brand...
Key Takeaways: Shifts in consumer behavior are rewriting the brand and performance dynamic Data can be the bridge between silos...
Who is the New Insurance...
Key Takeaways: Shifting consumer demographics, behaviors, and expectations require carriers to move beyond simply competing on price Three key areas...
Is Weak Data Holding Back Your...
Key Takeaways: Data hygiene is critical for AI implementation Cross-functional collaboration ensures connected data and cross-functional...
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