Apollo Interactive Solves Complex Marketing Challenges With Jornaya Solutions
September 10, 2020 | Verisk Marketing Solutions
For 25 years, Apollo Interactive has connected customers with clients through engaging messaging and targeted media. Apollo’s core focus is on lead generation for the insurance industry, serving clients across Health, Medicare, Life, Auto, Home, and now Pet Insurance. Apollo has also produced outstanding results for clients across a wide range of industries, including financial services, retail, entertainment, franchise, hospitality, industrial, CPG, restaurants, and manufacturing.
For Apollo, a better understanding of consumer intent has been the driving force behind developing meaningful, long-term relationships with their consumers. In an effort to drive these meaningful and compliant consumer engagements, Apollo has partnered with Jornaya to help drive safe and smart business growth. Through Jornaya’s Publisher Partner Program, Apollo has focused on driving improvements in three core areas of their business.
While working with Jornaya, Apollo has been able to:
Ensure privacy and consumer compliance across every interaction
Drive revenue by delivering more relevant and timely customer journey marketing to in-market consumers
CHALLENGE #1: ENSURE PRIVACY & COMPLIANCE DURING EVERY CONSUMER INTERACTION
Millions of consumers interact with Apollo’s website properties, seeking information about insurance policies and looking for Apollo’s help in connecting with service providers who can best meet their needs. These consumers expect Apollo to protect their privacy, and Apollo’s customers trust and rely on Apollo to ensure that compliance measures have been taken to gather and verify the consumer’s consent and opt-in for marketing communication.
Now, every consumer interaction on Apollo’s website is safely and securely captured and verified by a neutral 3rd party, with a record of the consumer’s consent stored for use in the event of a lawsuit or complaint. A unique LeadiD, issued by Jornaya on every lead, is shared with Apollo’s customers, enabling any company that engages with the consumer to verify consent before marketing to the consumer.
CHALLENGE #2: DRIVE MORE REVENUE WITH RELEVANT & TIMELY CUSTOMER JOURNEY MARKETING
For 25 years, Apollo has been a leader in creating targeted media that attracts consumer interest and results in high converting leads for clients across a wide-range of industries, including insurance, financial services, retail, entertainment, franchise, hospitality, industrial, CPG, restaurants, manufacturing.
While the ability to attract new consumers at the top of the funnel remains a key focus for driving demand and website traffic, Apollo has also unlocked new revenue streams by making strategic investments into customer centric marketing that re-engages with consumers at the right-time in their buying journey.
SOLUTION #2: IMPLEMENTATION OF JORNAYA ACTIVATE
Apollo has been able to create right-timed email offers for their consumers that match the individual’s product interest. Each day, Jornaya Activate updates an in-market activity score in Apollo’s ESP, and emails are personalized and delivered based on the consumer’s interest and intent. These campaigns have become one of Apollo’s highest performing revenue per email channels, unlocking new revenue for their business, while also delivering superior experiences for the consumer.
CHALLENGE #3: CONNECTING WITH NEW PARTNERS
Apollo and Jornaya have long collaborated on facilitating mutual introductions between trusted lead buyers and sellers.
SOLUTION #3: V!A BY JORNAYA INDUSTRY DIRECTORY
Now, this has become significantly easier for publishers to find trusted partners and be seen by hundreds of advertisers with the launch of the V!A Industry Directory.
Apollo has quickly taken advantage of V!A to tap into the Jornaya network, customizing their profile page and both making and receiving connection requests. By making connections through a network these connections are made on a bedrock of mutual trust and mutual values of protecting consumer privacy and intent, leading to more trusted, valuable relationships.
“These three initiatives have enabled us to continue to grow revenue and expand into new verticals while still maintaining an acute focus on customer compliance,” said Todd Anderson, EVP of Apollo Interactive.