COVID-19 Has Forever Changed How Consumers Shop...
The pandemic has changed everything. We no longer shop for groceries, clothes or TVs as we did in March. The same is true of home shopping. And we...
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COVID-19 Quarantine Boosts Online Car Insurance...
Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer,...
Using Behavioral Data to Drive Better Customer...
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with...
The Power of When: Reaching the Right Consumer at...
The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...
Ways to Take Consumer Privacy Seriously in the...
Consumer Privacy is more important than ever before. In fact, most consumers (87%) will take their business elsewhere if they feel a company isn’t...
Making the Most of Behavioral Data in Your...
Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the...
How COVID is Helping Marketers Prioritize...
It’s no secret social distancing has people spending more time streaming, gaming, and online shopping. In fact, more than a third of consumers...
Data Reveals Changing Borrower...
The full article appeared in the September issue of Scotsman Guide.
As the COVID-19 pandemic forced mortgage professionals to work remotely and...
Top Reasons Why Compliance Officers Love...
In 2013, Jornaya developed solutions to help companies become compliant with the Telephone Consumer Protection Act (TCPA). Beyond just helping them...
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