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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Verisk Marketing Solutions Previews First Wave of...

The V!A Philadelphia 2022 summit marks the first of many opportunities for the combined Jornaya and Infutor entity, Verisk Marketing Solutions, to...

Verisk Marketing Solutions Previews First Wave of...

Jornaya’s customers will gain real-time access to new data attributes and scores, enabling increased profitability of their customer acquisition,...

Data Strategies to Support Customer-Centric...

To succeed in this new digital era, insurance providers need to collect, analyze and activate data for customer-centric experiences, says Infutor's...

How CTV Improves the Viewing and Marketing...

The CTO and co-founder of Innovid, Tal Chalozin, talks about the benefits of the development of CTV, the role of measurement in the transformation...

Insurtech and The Future of the Online Insurance...

Our own Kevin Dean, COO of Infutor, breaks down the value of leveraging third-party data signals and technology to better target the average...

Balancing Consumer Privacy and Digital...

Anthony Katsur, the CEO of IAB Tech Lab, points out the essence of customer consent, the future of the data industry, and the importance of balancing...

Verisk’s Infutor Complete Suite of Identity...

Infutor, a Verisk business, today announced that its suite of identity data and identity resolution services are now available in Snowflake’s Media...

4 Strategies to Serve Online Insurance...

In dynamic conditions like today's, strengthening existing relationships, elongating the customer lifecycle and focusing on the right prospects are...

Using Data to Improve Your Customer Experience...

The Global Director of Consumer Analytics at VF Corporation, Ian Dewar, talks about the benefits of using first-party data and customer segmentation...