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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
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Direct Mail: The Secret Weapon, feat. Steve...

Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the...
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What is TCPA and Why is it So Confusing? feat....

The Telephone Consumer Protection Act (TCPA) is by far one of the most confusing laws to hit our ecosystem. It requires prior express written consent...
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Jornaya Talks presentation with woman wearing face mask and virus illustration.

From the Frontlines: Being a Loan Officer During...

With nearly 30 years of mortgage experience. Owen has kept his focus on serving consumers and keeping his finger on the pulse of the industry,...
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Putting Others First feat. Dale Vermillion,...

In 2004, Dale Vermillion took what would be a life-changing trip to India. There he confronted extreme poverty, orphaned children, and a neglected...
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Technology & The Human Element: Creating...

AI, chatbots, and mobile apps are rapidly changing how consumers of all ages approach the homebuying process. These advances are also creating better...
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Adapting to the New Consumer Journey feat. Alec...

The path to the consumer is varied now more than ever before—and while the COVID-19 pandemic may be driving this change, it's part of an evolution...
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Getting the Most Out of Your MarTech Stack with...

Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more...
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My Refi Journey: A Case Study on Customer...

When mortgage rates hit record lows, my wife and I agreed that it was time to research what refinancing would mean for our family’s finances. While...
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Illustration of digital social network connections among diverse user profiles.

Consumer Online Shopping Activity: Current State...

As marketers continue to adjust to the new business as usual, we are working with them to better understand how consumer behavior is trending....
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