Verisk Marketing Solutions Launches Engagement...
Introducing the Engagement Indicator, delivering decision-ready scores in Activate Marketers know efficiency isn’t optional—it’s essential....
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Direct Mail Is More Relevant for Marketers Than...
Smart brands are putting direct mail back in play—with better data at the core It’s not news that emerging channels...
5 Things You Need to Know About Buying on the...
If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...
A Smart Move: Eliminate Ping Post Waste and...
In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...
The FCC’s 1:1 Consent Rule is Vacated: It’s...
by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...
The Future of TCPA 1:1 Consent is...
The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...
Drive Secure Consumer Insights for Financial...
Learn how financial services organizations are leveraging the award-winning Total Consumer Insights (TCI) solution through Snowflake Marketplace....
Identify Shoppers Earlier in the Funnel with...
Enhance your ability to identify and engage those consumers that are most likely in-market for specific products and receptive to...
Responsibly Enrich First-Party Data Through New...
Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...
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