A Foundation for Profitable Growth with 1st Party...
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
Our Latest Content | 16004
Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
How Marketers Can Prepare for the Future of...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Academics Uncover the Value of Consumer Data in...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
Consumer Identity and Data Strategies for a...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
The Data Strategy of Innovation with Aarti Gupta,...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
Data Privacy and Growth Initiatives Can Coexist:...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Next-Gen Marketing in Insurance: Balancing...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
Becoming a Data-Driven...
The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...
The Best Gets Even...
Introducing new enhancements to our award-winning Total Consumer Insights solution. Verisk Marketing Solutions helps marketers and platform partners...
Privacy Center | Manage Cookie Preferences
Your Privacy Choices for Platform Services | Data Services
Your Privacy Choices for Platform Services | Data Services