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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

How Great Data Drives...

Jornaya's Insurance Market Leader, Jeff Piotrowski, shares how the pandemic has reshaped the insurance industry with a faster than expected shift to...

Switching Identity Resolution...

Your marketing and customer engagement efforts are only as good as the data that supports them. If your vendor keeps falling short of your quality...

QuinStreet Powers Compliance in Performance...

QuinStreet (Nasdaq: QNST) is a pioneer in performance marketing. The company matches “research and compare” consumers with brands, operating one...

Speaking Their Language: A Data-Driven Approach...

Today’s consumers demand personalization There’s no question that better targeting can improve the customer experience, increase engagement, and...

When and How Marketing Became MarTech and a...

Marty Kihn, the SVP Strategy Marketing Cloud at Salesforce, discusses the changes in the marketing field over the last 20 years and the role of AI...

Jornaya Drives Growth at...

Below is an excerpt of Jornaya Drives PolicyBind Growth that ran in DestinationCRM. PolicyBind is a Miami-based insurance network that...

How to Turn Your Passion Into Career With Julian...

Every job is a learning opportunity. Even if you are not earning enough, the experience you’ll gain will pay off...

Conquering the Complexities of Identity...

Identity Resolution Convolution Companies accustomed to building campaigns around their first-party consumer data now find themselves with more...

Using Predictive Data to Help Patients Get...

Co-founder and board member of Carrot Health, Derek Rucker, talks about healthcare, data science, the value of predictive data, and the impact of...