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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

For CRM Marketers Who Obsess Over Customer...

Infutor had the pleasure of attending the recent CRMC tradeshow and presented with Amperity. Here are some of the insights...

Email Addresses will Stand the Identifier Test of...

Today, as third-party cookies and device identifiers are driven away by browser changes and privacy laws, the email address remains the most stable...

An Independent Assessor’s Quest for Data...

Scott McKinely, founder and CEO of Truthset, believes the next significant shift in the data landscape is accuracy over scale, and he has set out to...

Get Your [Consumer Data] House in Order with Jess...

Jess Simpson, Senior VP of Verified Tech and Identity at Publicis Media, shares her predictions regarding the future of consumer...

The Rough Road Ahead for the Mortgage...

The mortgage industry is now overstaffed and the overhead is hurting lenders' bottom...

Discussing Early-Stage Investing in Marketing and...

MathCapital Partner, Eric Franchi, talks about the key ingredients to success in venture capital. He explains the process of choosing winning...

Building Scalable Data Acquisition Strategies...

Finding the right data and integrating it into your decision-making is crucial for any enterprise to create a competitive...

What’s Next for Your Identity...

Marketing and data pundits have talked at great length about the new world rising from the ashes of third-party cookies...

A New Lens on Maximizing Ad...

Affinio and Infutor partnered up to showcase how Streaming Providers, or any Media & Entertainment ‘publisher’, can highlight the nuances of its...