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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
More than 1,000 of the top lead generators and digital marketers gathered in Boston recently for Connect to Convert 2019. The conference featured...
Data-as-a-service companies are enabling brands to engage with people exactly when they are shopping: to understand their behavior, their desires...
The Sept. 13 deadline for final changes to the California Consumer Privacy Act of 2018 (CCPA) is just around the corner. Many businesses still find...
Data-rich marketing will deliver the right message at the right time to the right...
Infutor and Ruf have entered a new life stage, joining forces to deliver the next generation of identity resolution and...
Marketers and data science professionals will gain the knowledge needed when working with a data partner to understand the actual content, context...
Email remains a core part of the marketing mix. With brands sending more email than ever, relying on the channel to develop and maintain...
Exploring the potential challenges professionals face when verifying Millennials and how to solve...
Persistent identification across all channels is key to omnichannel success. With the ever-growing number of ways to engage, it's a challenge for...