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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

CCPA is Coming: How Infutor is Staying Ahead of...

The Sept. 13 deadline for final changes to the California Consumer Privacy Act of 2018 (CCPA) is just around the corner. Many businesses still find...

Bring the Borrowers Into...

Data-rich marketing will deliver the right message at the right time to the right...

Infutor and Ruf Strategic Solutions: Simply...

Infutor and Ruf have entered a new life stage, joining forces to deliver the next generation of identity resolution and...

TS – Why Bigger Data Isn’t Always...

Marketers and data science professionals will gain the knowledge needed when working with a data partner to understand the actual content, context...

Why Validation is Key to Successful Email...

Email remains a core part of the marketing mix. With brands sending more email than ever, relying on the channel to develop and maintain...

Millennials: Verifying the Underbanked...

Exploring the potential challenges professionals face when verifying Millennials and how to solve...

Breaking Down Data...

Persistent identification across all channels is key to omnichannel success. With the ever-growing number of ways to engage, it's a challenge for...

Data Appending 101 and 16 Questions to Ask Your...

Learn what you need to know about data appending, taking the information you have and turning it into so much more, and key questions to ask your...

Succeeding with AI, Your Foundation Must Be...

The big thing in marketing still needs accurate identity data. Artificial Intelligence – AI – is everywhere because it significantly advances the...