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Strategic appointment builds on product innovation linked with a consumer’s privacy, preference and permission. JERSEY CITY, N.J., December 10,...
The cookie saga isn’t over. And neither is the call to reduce your dependency on third-party cookies by boosting your...
The Verisk Marketing Solutions team is still energized after its first Cannes Lions experience. Chief Commercial Officer Zora Senat hosted...
Learn how financial services organizations are leveraging the award-winning Total Consumer Insights (TCI) solution through Snowflake Marketplace....
By Tim Finnigan, Senior Director of Product Marketing, Verisk Marketing Solutions Measuring media and ad consumption has become increasingly...
Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...
How do you define data accuracy in your customer segmentation strategy? What makes personalization truly work? How do you remain...
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
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