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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
In dynamic conditions like today's, strengthening existing relationships, elongating the customer lifecycle and focusing on the right prospects are...
Today we announced the news that we have acquired Infutor and will integrate the company with Jornaya to create expanded value for all of our...
Rich Smith, CMO at Jornaya, shares how marketers can leverage data to adjust strategy based on changing consumer behavior brought...
Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the...
It’s no secret that marketers work hard to deliver the most relevant and timely messages. It’s not easy to influence today’s consumers, who...