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The cookie saga isn’t over. And neither is the call to reduce your dependency on third-party cookies by boosting your...
JERSEY CITY, N.J., October 29, 2024 — Verisk Marketing Solutions, a business unit of leading global data analytics and technology provider...
The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
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