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Alignment between marketing and risk functions is critical to improving streamlining business operations and improving the customer experience....
The cookie saga isn’t over. And neither is the call to reduce your dependency on third-party cookies by boosting your...
JERSEY CITY, N.J., October 29, 2024 — Verisk Marketing Solutions, a business unit of leading global data analytics and technology provider...
The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
Your Privacy Choices for Platform Services | Data Services