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The new reality caused by COVID-19 has forced us to be even more aware and sensitive to the expectations of our customers and prospects. Now more...
This is an excerpt from the article that was originally published in Auto Dealer Today.
Read the full article here
As of this...
Ross Shanken, CEO and founder of Jornaya, shares ways to send safe and compliant marketing messages during COVID-19 by using the right data to...
Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the...
Below is an excerpt from How to Identify and React to New Insurance Shopping Behaviors that appeared in Property Casualty...
Convert In-market Consumers With Behavioral Data, Even in Uncertain...
Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
When mortgage rates hit record lows, my wife and I agreed that it was time to research what refinancing would mean for our family’s finances. While...
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