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“Fake news” is a hot topic and remains so in the wake of the 2016 election. We’ve found ourselves questioning articles and news sources we read...
TCPA claims continue to grow, and that means anyone dialing or texting consumers needs to ensure TCPA compliance.
Most importantly, you need to...
My former employer and current friends at Velocify recently put out a great blog post about aged leads that is spot on. While I was reading it, I...
As we understand the journey today, we tend to focus only on our part of the journey not the consumer’s journey. At first glance, these may...
As I spend the majority of my day speaking with insurance marketers, interesting topics developing across the industry often bubble up across my...
Recently, there’s been a lot of buzz about advertisers moving to live call transfers as a lead source. Because this is new territory for some...
Having a disclosure present on your web forms seems like a basic item that all companies include to ensure compliance with the Telephone Consumer...
We hear from most marketers these days that their challenge is not a lack of data but an overwhelming abundance of data—and no way to harness it or...
“Has this consumer been actively researching this purchase before visiting my site?”
Taking a departure from the past few months, where we were...
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