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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
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The Future of Customer Acquisition: Q&A With...

In an age of data privacy, customer choice, and technological disruption, what does the future hold for lead generation? These and other pressing...
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Two women using a laptop in a bright office setting.

Moving Beyond Lead Generation to Customer...

For years, the lead generation industry has been attempting to improve transparency—but it has never truly been achieved. Lead buyers lose...
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Identifying With Major-Life Purchase...

We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re missing out! (Digression and...
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Making Major-Life Purchase Decisions...

I know many people who dread making major-life purchases, like buying a house or a car. They tell me there are too many choices, too many offers, and...
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Five small red wooden houses in a row on a wooden surface.

The Art of MLO Happiness: Appreciation, Trust,...

Ways to keep your loan officers happy: Jornaya Head of Consumer Finance Mike Eshelman shares tips in The Art of MLO Happiness: Appreciation, Trust,...
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Making the Home Buying Experience Better in...

Now more than ever, consumers are in control of the home purchase process. Lenders are responding by creating superior experiences—and the right...
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The Insurance Lead...

Buyers and sellers all gain by being able to transact leads using a single, trusted currency; it creates valuable consumer experiences. Read this...
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The Art & Science of Customer...

There’s an art and a science to so much in life—the mix of the curious and experimental develops us as thinkers, doers, feelers, and innovators....
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Making Better Decisions with the Right...

As technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value...
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