Behavioral Data & Artificial Intelligence:...
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization appeared in Digital Dealer Magazine. Below is an excerpt. You...
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LeadsCon Wrap Up: The Future of Data is...
With all the recent attention on the misuse of data by behemoth Facebook, it’s easy to understand the concerns about data. In fact, almost...
The Real End of the Rainbow: Too many originators...
Jornaya Head of Consumer Finance Mike Eshelman and VP of Home Captain Scott Payne contribute to Scotsman Guide in this...
The Future of Customer Acquisition: Q&A With...
In an age of data privacy, customer choice, and technological disruption, what does the future hold for lead generation? These and other pressing...
Moving Beyond Lead Generation to Customer...
For years, the lead generation industry has been attempting to improve transparency—but it has never truly been achieved. Lead buyers lose...
Identifying With Major-Life Purchase...
We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re missing out! (Digression and...
Making Major-Life Purchase Decisions...
I know many people who dread making major-life purchases, like buying a house or a car. They tell me there are too many choices, too many offers, and...
The Art of MLO Happiness: Appreciation, Trust,...
Ways to keep your loan officers happy: Jornaya Head of Consumer Finance Mike Eshelman shares tips in The Art of MLO Happiness: Appreciation, Trust,...
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