Part 2: What’s in store for Performance...
The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and...
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4 Things Every Higher Education Marketer Should...
All higher education marketers are faced with internal and external factors that impact their ability to create awareness, interest, and enrollment...
Part 1: What’s in store for Performance...
The insurance industry continues to evolve as consumer trends, technology and compliance all impact the way that insurance is bought, sold and...
Optimizing to Connect vs. Optimizing to...
For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact...
Moving Beyond Demographics to Engage Potential...
Traditional colleges and universities have seen quite a bit of change of the past decade. The definition of who their students are and what they want...
TCPA: The Cost of...
Compliance is sometimes viewed as one of those things that companies don’t worry about until the benefit of being compliant outweighs the cost of...
Proud to be Recognized as an Innovator Within the...
It is always great to be recognized. Jornaya was honored to be recognized recently by three leaders in the insurance industry: the Insurance...
The TCPA Requirements...
The federal Telephone Consumer Protection Act (TCPA; 47 U.S.C. § 227) and its implementing regulations (47 C.F.R. § 64.1200) regulate the use of...
5 Ways to Identify and Convert “Self-Educating...
Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could...
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