Your Best Insurance Customers Are Already...
Key Takeaways: Data signals and customer trends are reshaping insurance retention and acquisition Insights from J.D. Power’s latest auto...
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Data Cleansing Demystified: 3 Things Every...
Key Takeaways: Data cleansing is a non-negotiable piece of any marketing strategy What is data cleansing? Why clean data matters...
Brand and Performance: Reflections from Brand...
Key Takeaways: Shifts in consumer behavior are rewriting the brand and performance dynamic Data can be the bridge between silos...
Who is the New Insurance...
Key Takeaways: Shifting consumer demographics, behaviors, and expectations require carriers to move beyond simply competing on price Three key areas...
Is Weak Data Holding Back Your...
Key Takeaways: Data hygiene is critical for AI implementation Cross-functional collaboration ensures connected data and cross-functional...
3 Questions You Should Be Asking About Your...
Key Takeaways: What is an identity graph? How are identity graphs built and maintained? Three questions to consider when it...
Relevance: The real value of...
Marketers never get tired of evangelizing personalization. And yet in practice, too many treat it as nothing more than a...
The direct mail advantage: Closed loop, open...
Download your free report To take your marketing to the next level, download our Strategic POV on how direct mail...
The 3 Levers of High-Performance Marketing—And...
Key Takeaways: High-performance marketing hinges on three levers: who, what, and when Strong identity, consumer intelligence, and timing drive growth...
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