Report: The Future of Insurance


LeadsCouncil Announces Support for LeadiD as the New Standard in Lead Generation Transactions

LeadsCouncil, the largest independent industry organization focused on online lead generation, is pleased to announce its endorsement of LeadiD as the standard in lead authentication and trusted transactions. LeadsCouncil, whose active members include over 130 lead buyers, sellers, and service providers, assists companies who are currently navigating the lead generation ecosystem. As part of its effort to support and create industry best practices, LeadsCouncil provides members with exclusive content, private networking opportunities, industry insights via LeadsCouncil’s annual trends reports, and introductions to cutting edge products and services. By mandate, LeadsCouncil seeks to advance lead generation, customer acquisition and LeadiD, as a standard, and accomplishes this for both sellers and buyers.

LeadiD, a valued member of LeadsCouncil, is the first and only independent, neutral platform that collects definitive information about the origin and history of a lead using a safe and secure methodology. LeadiD derives data that is useful to lead sellers and lead buyers alike. Their Universal LeadiD marks the unique lead event, and is currently utilized across multiple verticals. LeadiD embeds trust into every lead transaction – providing a holistic, alternative solution for “ data transparency” that, until this point, has been difficult to come by.

Emerging industries always face a period of market depression and the need for a universal standard arises. Without a universal standard in place, there is risk for increased mistrust, which will cause a market downturn and lead to potential over-regulation. Many verticals have, or are currently experiencing these effects. LeadiD provides all verticals an opportunity to align, agree to a standard and regain trust and transactional volume. Our ecosystem needs more standards to ensure longevity and commitment to quality measures. There are many high quality lead generation technology providers; many of them are valued members of LeadsCouncil. However, LeadiD is not only a service provider, it is also a technology platform that provides our industry with standardization for lead transactions. This platform can be utilized by all buyers and sellers equally, without competition, completely unbiased, and is free to all participants who are committed to continued quality and trust. LeadiD also offers a paid service which allows subscribers to access derived data to power real-time intelligence for operational and strategic efficiencies.

A prominent issue that has troubled buyers and sellers for many years involves a lack of trust and transparency between both parties. “Citing just one example, there are a number of reasons why buyers and sellers would like to confirm the origin of each lead they purchase without having to know the specific URL, key words or any proprietary data of the lead creator. Whether it is for compliance, preventing fraudulent traffic, or a host of other reasons, LeadsCouncil believes the market adoption of LeadiD validates both the need for, and official arrival of, LeadiD as the standard. In conjunction with LeadsCouncil’s membership seal program, LeadiD certification is a neutral opt-in technology enabling commitment and execution of the LeadsCouncil principles,” said Michael Ferree, Director at LeadsCouncil. “LeadsCouncil endorses LeadiD as the industry standard, providing members a technology built by buyers and sellers, for buyers and sellers, deepening the confidence and partnership between one another.

“We’ve always been huge fans of LeadsCouncil and in particular the work that Mike Ferree has done to take it to the next level. LeadsCouncil has done a great job of mobilizing the entirety of the lead generation space around a common set of best practices and standards to attempt solving the largest issues. Our vision at LeadiD is to provide a technology platform that ensures practices and standards are operationalized across the industry; and that includes all lead generators, lead aggregators, lead buyers, and third party technology providers. For these reasons, LeadsCouncil and LeadiD have formed a strategic alliance to leverage both organization’s strengths, best practices, and commitment to quality and trust in lead generation. We are excited to continue down this path together.”said Ross Shanken, Founder and CEO of LeadiD.

Over 150 firms are actively engaged with LeadiD confirming market demand for a trusted platform and unified willingness to align with LeadiD as the singular neutral standard. LeadsCouncil members embracing and driving LeadiD as the standard include: AcademixDirect, All Web Leads, Adchemy, Precise Leads, The Lead Company, Lead 5 Media, DMI Partners, Ampush Media, XL Education Corp, Geary LSI, Tightrope Interactive, Sparkroom, Leads360 and many more.

About LeadiD

Founded in January 2011 by Ross Shanken, LeadiD is the the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes.

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