Quantum 3 Media Puts Compliance at Forefront of their Contact Strategy
February 4, 2021 | Verisk Marketing Solutions
Quantum 3 Media (“Q3M”), a leading direct-to-consumer marketing and insurance agency, places compliance at the core of its business. In doing so, they have implemented the Jornaya platform to ensure all prospects are captured in accordance with the stipulations of the Telephone Consumer Protection Act (TCPA).
Q3M assists its carrier and agency clients by delivering high-intent insurance prospects to the nation’s leading life and health insurance companies. They maintain a team of highly trained insurance qualifiers and licensed insurance sales agents that drive calls and sales direct to carriers and agencies, helping them to improve and expand their customer acquisition channels.
Combining online and offline marketing, live calls on demand, and data analytics, Q3M is using Jornaya LeadiD to identify qualified prospects to generate sales for the top insurance brands and agencies.
“LeadiD shows our clients that we’re committed to compliance,” said PJ Quiros, Executive Vice President, Quantum 3 Media. “We don’t bend the rules. Compliance is at the very heart of Q3M and without exception, every partner we work with to assist in our lead generation efforts provides TCPA compliant traffic or we won’t work with them … plain and simple. Our clients have come to associate Q3M with quality, compliance, and their one-stop-shop to generate sales.”
While working with Jornaya, Q3M has been able to:
Ensure highest levels of compliance when gaining consumer consent
Validate that the consumer was shown necessary and approved disclosures
Show proof of consumer consent when needed
With LeadiD, Q3M knows more about the origin and history of a lead to improve performance. LeadiD is a unique identifier that’s generated the moment a customer lands on a webpage where Jornaya’s technology is installed. As a customer continues their journey, the LeadiD witnesses their interactions and collects data related to their experience in a privacy friendly manner.
“One of the many things that give us a competitive advantage is our knowledge and experience with the compliance requirements in the insurance industry,” said Quiros. “Having LeadiD on each of our qualified Medicare call transfers addresses compliance concerns and it’s become an integral part of our success. If the publisher does not have LeadiD, we pass on the opportunity”
LeadiD witnesses consumer interactions and collects data related to their experience in a privacy friendly manner. Q3M uses the LeadiD to ensure that every interaction is consumer initiated and compliant. With the LeadiD, they can:
Monitor leads for consent in real time, while ensuring compliance with evolving consumer privacy regulations.
Document proof of consent so they can deter and help defend against the costly and rising number of TCPA complaints.
Ensure that proof of consent is stored and available in perpetuity to defend a plaintiff or class action lawsuit.
Capture and provide a verified record of every web session through visual rendering technology and reports.
“Jornaya provides us with the independent verification that our compliance efforts are working. This in turn gives us and our clients the peace of mind that Quantum 3 Media is not only the best source for their sales initiatives, but it is the only source where compliance is not in question. We only contact individuals who have requested to be called about insurance and with Jornaya we can independently and unequivocally support that claim,” said Quiros.