QuinStreet Powers Compliance in Performance Marketplaces With Jornaya
February 3, 2022 | Verisk Marketing Solutions
QuinStreet (Nasdaq: QNST) is a pioneer in performance marketing. The company matches “research and compare” consumers with brands, operating one of the country’s largest media networks.
QuinStreet’s industry-leading segmentation and AI-driven matching technologies help consumers find better products and services faster. This allows advertisers to segment and reach in-market consumers at the right time and price point.
Protecting consumer privacy and the integrity of the consumer’s experience is paramount for QuinStreet. By partnering with Verisk through its Publisher Partner Program, QuinStreet has augmented its award-winning compliance program that validates the consumer’s journey to a purchase decision.
Working with Jornaya, QuinStreet has been able to:
Ensure TCPA, TSR, CCPA, and UDAP compliance across its network
Gain greater insight into consumer and media source behavior
CHALLENGE #1: ENSURING REGULATORY COMPLIANCE
QuinStreet operates extensive insurance, consumer finance, and home services businesses, each with unique regulatory and brand-specific requirements. Compliance must be maintained both within and across these overlapping networks.
SOLUTION #1: INDEPENDENT VISIBILITY INTO EVERY CONSUMER EXPERIENCE
QuinStreet leverages Jornaya’s technology solutions to ensure consistent and compliant consumer experiences within its media networks. Using Jornaya’s unique LeadiD technology, QuinStreet can verify each consumer’s experience when requested by consumers, advertisers, or regulators. This enables QuinStreet to operate a more transparent, compliant, and consumer-centric network.
CHALLENGE #2: UNDERSTANDING THE CONSUMER JOURNEY
QuinStreet’s extensive media networks create challenges in monitoring media source behavior. Media source modifications cannot always be communicated in advance, creating potential issues with consumer and brand expectations
SOLUTION #2: GREATER INSIGHT INTO CONSUMER AND MEDIA SOURCE BEHAVIOR WITH JORNAYA INTELLIGENCE DASHBOARDS
With Jornaya’s Intelligence Dashboards, QuinStreet can leverage technology to monitor consumer and media source behavior in real time. These dashboards facilitate proactive, transparent conversations between QuinStreet and its media partners, leading to greater alignment among consumer, media source and advertiser expectations.
“We began implementing Jornaya five years ago,” said Marissa Levinson, Associate General Counsel, and Jornaya Executive Sponsor. “Some of our businesses and media channels were initially resistant. Today, the benefits to our media partners, our advertisers, and regulators are so clear those same businesses are now asking to leverage Jornaya products further. And we will continue to develop content and processes based upon Jornaya products that Jornaya can share with its other customers.”