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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Using Predictive Data to Help Patients Get...

Co-founder and board member of Carrot Health, Derek Rucker, talks about healthcare, data science, the value of predictive data, and the impact of...

For CRM Marketers Who Obsess Over Customer...

Infutor had the pleasure of attending the recent CRMC tradeshow and presented with Amperity. Here are some of the insights...

Jornaya Continues Growth in Insurance, Banking...

Jornaya, a leading provider of consumer behavioral data and insights, announced the appointment of two market leaders to drive further expansion in...

Megaphone Interview With Cassie Carlon, Director...

In this edition of Jornaya's Megaphone: Leaders of Lead Gen we sit down with Cassie Carlon, Director of Business Development at NextGen...

Email Addresses will Stand the Identifier Test of...

Today, as third-party cookies and device identifiers are driven away by browser changes and privacy laws, the email address remains the most stable...

Verisk’s Jornaya and Contact State Combine to...

Verisk acquisition enables a combined Jornaya and Contact State to offer customers expanded insights into buyer journeys in the UK and...

An Independent Assessor’s Quest for Data...

Scott McKinely, founder and CEO of Truthset, believes the next significant shift in the data landscape is accuracy over scale, and he has set out to...

Managing Your Pipeline Should Be a...

Data can help identify the best leads and the most likely loans to close. Read about enhancing first-party data, leveraging consumer behavioral data,...