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February 6, 2024
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
January 11, 2024
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
December 13, 2023
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
December 13, 2023
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
December 13, 2023
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
November 14, 2023
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
November 7, 2023
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
November 1, 2023
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
October 24, 2023
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
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