Consumer Data Shapes Our World and Wallets —...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
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“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
A Foundation for Profitable Growth with 1st Party...
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
Big Ten Conference Leverages Consumer Data to...
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
How Marketers Can Prepare for the Future of...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Academics Uncover the Value of Consumer Data in...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
Consumer Identity and Data Strategies for a...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
The Data Strategy of Innovation with Aarti Gupta,...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
Data Privacy and Growth Initiatives Can Coexist:...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
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