Identity Resolution Expert’s Segmentation Data Helps Generate More Lookalike Audiences to Broaden CPG Brand Reach and Drive Campaign Lift
Infutor has announced that digital marketing and consumer data management technology company SRAX is using the consumer identity management expert’s Connex Audience Clusters’ analytics-driven segmentation data to extend brand marketer reach on its BIGtoken platform.
BIGtoken is a permission-based data marketplace where more than 16 million consumers have registered to earn rewards for completing surveys and scanning receipts, while advertisers have access to transparent, verified consumer data to better reach and serve audiences. With the addition of Infutor Connex Clusters’ consumer behavior and lifestyle analytics, BIGtoken brand and CPG customers including Kraft, P&G and others, can find, model and target new and more lookalike audiences to drive actions at retailers such as WalMart, Kroger and more.
“We needed robust audience segmentation data that meets our high standards to help our brand clients broaden their reach for and increase programmatic campaign lift,” said George Stella, EVP SRAX/BIGtoken. “Infutor is known in the market as a trusted, privacy-conscious partner and we have seen that in action as we work with them to find more ways to leverage their deterministic, analytics-driven data across our platform.”
Infutor’s Connex Audience Clusters’ segmentation data including consumer behavior and lifestyle analytics enable marketers to identify groups of their most profitable customers and prospects based on unique KPIs across seven cluster types: Household, Family, Neighborhood, Digital, Generations, Life Stage and Messaging. The audience segmentation and analytics data helps marketers focus their resources on high propensity audience segments featuring thousands of unique lifestyle traits including geographic, demographic, psychographic and technographic characteristics, as well as media consumption, brand preferences and buying behaviors.
“The nature of BIGtoken’s transparent platform is unique in the market as they can gather and activate campaigns based on real-time insights from their consumer reward system,” said Gary Walter, Infutor CEO. “We are excited to be able to provide BIGtoken consumer behavior and lifestyle analytics data that helps identify new lookalike audiences and extends their brand clients’ reach.”
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG offers consumers choice, transparency, and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit bigtoken.com
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. For more information on SRAX and its verticals, visit srax.com.
Infutor is the expert in data-driven consumer identity management and identity resolution. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. In the past year, Infutor has been named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work.