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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
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Big Village Announces Strategic Alliance with...

The two companies are empowering brands with insights and analytics to develop and execute differentiated go-to-market strategies. Bright Mountain...
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Cygnus Marketing Communications and Verisk...

New, integrated data paired with performance marketing technology provides higher education institutions with a simplified and streamlined student...
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Reach Borrowers at the Right Time with...

Changing interest rates and inflation are top of mind for consumers. Engage potential borrowers early in their research process with...
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Identify Shoppers Earlier in the Funnel with...

Enhance your ability to identify and engage those consumers that are most likely in-market for specific products and receptive to...
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Improve Profitability and Performance in...

“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
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Go Beyond the Lead Form: Understanding Consumers...

It’s critical for companies trying to attract and convert potential movers to have a deep understanding of that individual – beyond what’s...
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Consumer Shopping Insights Help Loan Officers...

Technology for technology’s sake leads to a broken customer experience. Samantha Lewis and Matt Jankowski, Marketing Director and Director of...
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4 Tips to Get Buy-In for Your Marketing Data and...

While you can see the vision, value, and importance of data analysis, selling those strategies to stakeholders can be tough. We're here to help you...
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How PenFed Home Loans Leverages Consumer Behavior...

Jerad Bjugstad, Senior Director of Demand Generation for PenFed’s home loan division, presented at V!A Philadelphia 2022 about how PenFed has...
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