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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Go Beyond the Lead Form: Understanding Consumers...

It’s critical for companies trying to attract and convert potential movers to have a deep understanding of that individual – beyond what’s...

Consumer Shopping Insights Help Loan Officers...

Technology for technology’s sake leads to a broken customer experience. Samantha Lewis and Matt Jankowski, Marketing Director and Director of...

4 Tips to Get Buy-In for Your Marketing Data and...

While you can see the vision, value, and importance of data analysis, selling those strategies to stakeholders can be tough. We're here to help you...

How PenFed Home Loans Leverages Consumer Behavior...

Jerad Bjugstad, Senior Director of Demand Generation for PenFed’s home loan division, presented at V!A Philadelphia 2022 about how PenFed has...

A Fresh Experience for myJornaya — Introducing...

The new myJornaya delivers a more modern and streamlined style with guided workflows on how use the products, while still retaining the core product...

Announcing First Party Journeys: Illuminate...

Well, now there is a way. Jornaya is excited to introduce First Party Journeys, a new offering that extends the capabilities of...

Be a Visionary...

Use behavioral data & meet consumers at exactly the right time: Jornaya’s Activate solution tells CMOs who’s actively shopping, what time of day...

An Evolution in Consumer Behavior Identification...

What if you could identify consumers who are in-market on a purchase journey for your products or services? I’m talking about specific journeys...

Daily MarTech Roundup: Latest Marketing and Sales...

MarTech Series’ Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements....