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The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...
This is an excerpt from the article that was originally published in Auto Dealer Today.
Read the full article here
As of this...
Convert In-market Consumers With Behavioral Data, Even in Uncertain...
As marketers continue to adjust to the new business as usual, we are working with them to better understand how consumer behavior is trending....
As companies collect more data about consumers, honoring their privacy has taken priority. The California Consumer Privacy Act (CCPA) is...
Data-as-a-service companies are enabling brands to engage with people exactly when they are shopping: to understand their behavior, their desires...
I was recently able to take a look at the data two of the largest marketing data providers in the U.S. have on me—and boy do they have an incorrect...
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization appeared in Digital Dealer Magazine. Below is an excerpt. You...
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