What Data Science Can Do for Your...
Data science is all the rage these days. It seems like it’s hard to walk down the street without someone mentioning how important data science is...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Gaining a Wider View of Your Customers:...
I’d like to share my personal experiences with a recent major-life purchase (MLP) decision. In 2016, my husband and I bought our first home....
Business Intelligence: Making Sense of Data...
At Jornaya, we’re committed to helping our customers measure and increase business impact. Our business intelligence (BI) capabilities are crucial...
Work that Matters for Customers Who Care:...
Being a part of the ecosystem that connects consumers with service providers in areas like higher education, lending, insurance, and auto comes with...
Major-Life Purchase Marketing: Making Complex...
Jornaya CEO Ross Shanken writes about Major-Life Purchase Marketing: Making Complex Decisions Easier in this article in MediaPost. Below is an...
Behavior Never Lies: Get to Know Your Customers...
I was recently able to take a look at the data two of the largest marketing data providers in the U.S. have on me—and boy do they have an incorrect...
Behavioral Data & Artificial Intelligence:...
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization appeared in Digital Dealer Magazine. Below is an excerpt. You...
LeadsCon Wrap Up: The Future of Data is...
With all the recent attention on the misuse of data by behemoth Facebook, it’s easy to understand the concerns about data. In fact, almost...
Making Major-Life Purchase Decisions...
I know many people who dread making major-life purchases, like buying a house or a car. They tell me there are too many choices, too many offers, and...
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