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Being a part of the ecosystem that connects consumers with service providers in areas like higher education, lending, insurance, and auto comes with...
Jornaya CEO Ross Shanken writes about Major-Life Purchase Marketing: Making Complex Decisions Easier in this article in MediaPost. Below is an...
I was recently able to take a look at the data two of the largest marketing data providers in the U.S. have on me—and boy do they have an incorrect...
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization appeared in Digital Dealer Magazine. Below is an excerpt. You...
With all the recent attention on the misuse of data by behemoth Facebook, it’s easy to understand the concerns about data. In fact, almost...
I know many people who dread making major-life purchases, like buying a house or a car. They tell me there are too many choices, too many offers, and...
As technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value...
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer’s digital buying journey, but that the key is to...
Data is being generated, stored, and utilized at a rapidly growing pace. Consider that by 2020 new information produced per second for every human...
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