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In an age of data privacy, customer choice, and technological disruption, what does the future hold for lead generation? These and other pressing...
We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re missing out! (Digression and...
Now more than ever, consumers are in control of the home purchase process. Lenders are responding by creating superior experiences—and the right...
As technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value...
Data is being generated, stored, and utilized at a rapidly growing pace. Consider that by 2020 new information produced per second for every human...
Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer experiences,...
We are all part of the digital marketing world, where customers expect brands to anticipate and exceed their needs in real time. For marketers, this...
For performance marketers, the devil is always in the details. It is not enough to know your ideal customer profile and drive the right leads. Once...
As we understand the journey today, we tend to focus only on our part of the journey not the consumer’s journey. At first glance, these may...
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