The Future of TCPA Compliance and 1:1 Consent

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Create Customer Experiences that Count!...

Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value you.” Consider that, suggested Seth...

‘Faking it? Great, you’re a leader,’ and...

Marketing guru Seth Godin offered some pithy prescriptions for a crowd of business folk gathered Tuesday at the Barnes Museum...

The Future of Customer Acquisition: Q&A With...

In an age of data privacy, customer choice, and technological disruption, what does the future hold for lead generation? These and other pressing...

Identifying With Major-Life Purchase...

We are huge fans of Seth Godin here at Jornaya. If you’re a marketer and haven’t been following Seth, you’re missing out! (Digression and...

Making the Home Buying Experience Better in...

Now more than ever, consumers are in control of the home purchase process. Lenders are responding by creating superior experiences—and the right...

Making Better Decisions with the Right...

As technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value...

As Big Data Creates More Opportunities, Let’s...

Data is being generated, stored, and utilized at a rapidly growing pace. Consider that by 2020 new information produced per second for every human...

Lead-based Marketing is Dead. People-based...

Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer experiences,...

Building a Successful Customer Engagement...

We are all part of the digital marketing world, where customers expect brands to anticipate and exceed their needs in real time. For marketers, this...