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Can Consumer Shopping Journey Data Predict...

As I spend the majority of my day speaking with insurance marketers, interesting topics developing across the industry often bubble up across my...
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10 Top Challenges That Plague Performance...

There are many unique challenges that performance marketers face regularly. Here are 10 of the top challenges plaguing performance marketers that we...
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Solving Lead Buyer Challenges: Competitive...

“Are any other brands already trying to get in contact with this consumer, and if so, how will that impact my conversion rates?” When you make...
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How to Look at Data and See the Consumer...

I spent many days analyzing the buying journeys of more than 40,000 consumers and some of the key takeaways that were unearthed include: Consumers...
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