Understanding the Complexities of the...
Even in the most stable of times, much of the market has trouble keeping up with how best to comply with the Telephone Consumer Protection Act (TCPA)...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
3 Ways to Use Behavioral Data to Improve Consumer...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
See How Many of Your Customers Have Been Actively...
Marketers have long-struggled with reaching consumers at the right time and with the right message, especially in the high-consideration landscape of...
Leverage Intelligence for Exceptional Customer...
Ross Shanken, CEO & Founder of Jornaya, writes about creating exceptional customer experience (CX) in this MarTech Series Article. Access...
Ensure TCPA Compliance, Improve the Consumer...
Below is an excerpt from Ensure TCPA Compliance, Improve the Consumer Experience, which appeared in AIThority magazine. Imagine your...
Resolving Identity & Assessing Customer...
Takeaways from LeadsCon Connect to Convert 2019
84% of customers say being treated like a person is a critical factor in winning their business....
Create Customer Experiences that Count!...
Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value you.” Consider that, suggested Seth...
‘Faking it? Great, you’re a leader,’ and...
Marketing guru Seth Godin offered some pithy prescriptions for a crowd of business folk gathered Tuesday at the Barnes Museum...
The Future of Customer Acquisition: Q&A With...
In an age of data privacy, customer choice, and technological disruption, what does the future hold for lead generation? These and other pressing...
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