As Big Data Creates More Opportunities, Let’s...
Data is being generated, stored, and utilized at a rapidly growing pace. Consider that by 2020 new information produced per second for every human...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Lead-based Marketing is Dead. People-based...
Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer experiences,...
Building a Successful Customer Engagement...
We are all part of the digital marketing world, where customers expect brands to anticipate and exceed their needs in real time. For marketers, this...
How to Leverage Consumer Data to Improve the...
For performance marketers, the devil is always in the details. It is not enough to know your ideal customer profile and drive the right leads. Once...
Understanding the Customer Journey to Deliver...
As we understand the journey today, we tend to focus only on our part of the journey not the consumer’s journey. At first glance, these may...
Can Consumer Shopping Journey Data Predict...
As I spend the majority of my day speaking with insurance marketers, interesting topics developing across the industry often bubble up across my...
10 Top Challenges That Plague Performance...
There are many unique challenges that performance marketers face regularly. Here are 10 of the top challenges plaguing performance marketers that we...
Solving Lead Buyer Challenges: Competitive...
“Are any other brands already trying to get in contact with this consumer, and if so, how will that impact my conversion rates?”
When you make...
How to Look at Data and See the Consumer...
I spent many days analyzing the buying journeys of more than 40,000 consumers and some of the key takeaways that were unearthed include:
Consumers...
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