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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Your Best Insurance Customers Are Already...

Key Takeaways: Data signals and customer trends are reshaping insurance retention and acquisition Insights from J.D. Power’s latest auto...

If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...

In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...

by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...

You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...