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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
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Pulse for Publishers: What These Data Insights...

Over the summer, we announced major enhancements to our Publisher Partner Program. These enhancements built on what was an already valuable program...
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Graphical analysis of data compliance metrics over time.

Business Intelligence: Making Sense of Data...

At Jornaya, we’re committed to helping our customers measure and increase business impact. Our business intelligence (BI) capabilities are crucial...
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Work that Matters for Customers Who Care:...

Being a part of the ecosystem that connects consumers with service providers in areas like higher education, lending, insurance, and auto comes with...
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A Mortgage Broker Revival Could Be on the...

Mike Eshelman, Head of Consumer Finance at Jornaya, writes about technologies that are putting independent brokers on the same footing...
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Mortgage Lead Gen: Today’s Market Changes are...

2019 promises to be a pivotal year in the digital transformation of mortgage lending. Leaders in this space recently examined trends that have the...
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Behavior Never Lies: Get to Know Your Customers...

I was recently able to take a look at the data two of the largest marketing data providers in the U.S. have on me—and boy do they have an incorrect...
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Moving Beyond Lead Generation to Customer...

For years, the lead generation industry has been attempting to improve transparency—but it has never truly been achieved. Lead buyers lose...
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Lead Nurturing Is the New Industry...

Over the last seven years, Loan Depot and Quicken Loans have gained substantial market share due, in part, to their ability to respond to customer...
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Lender Education Is Key With VA...

Of the 21 million veterans and their families who live in the U.S., only six percent have bought or refinanced their home using a VA home loan in...
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