Optimizing Outreach Around Consumer...
In a recent conversation with Jeremy Bowling, National Sales Manager at Union Home Mortgage (UHM), we talked about how he sees acquisition changing...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
How Leading Organizations Identify Active Buyers...
Understanding the journey that customers take as they shop, research, and make purchases is essential for marketers to be able to optimize their...
Optimizing to Connect vs. Optimizing to...
For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact...
The TCPA Requirements...
The federal Telephone Consumer Protection Act (TCPA; 47 U.S.C. § 227) and its implementing regulations (47 C.F.R. § 64.1200) regulate the use of...
5 Ways to Identify and Convert “Self-Educating...
Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could...
Study: What Fast-growing Companies Know About...
Velocify study debunks some myths about perceived lead quality by examining how high-growth companies yield favorable results with purchased...
The Time to Call a TCPA Lawyer is Now: Tips for...
The number of Telephone Consumer Protection Act (“TCPA”) class action lawsuits has exploded over the past few years. Unfortunately, many...
TCPA Compliance: Are You Protecting All of Your...
TCPA claims continue to grow, and that means anyone dialing or texting consumers needs to ensure TCPA compliance.
Most importantly, you need to...
Don’t Judge the “Aged Leads” Book By Its...
My former employer and current friends at Velocify recently put out a great blog post about aged leads that is spot on. While I was reading it, I...
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