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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

The Power of When: Reaching the Right Consumer at...

The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...

Making the Most of Behavioral Data in Your...

Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the...

How COVID is Helping Marketers Prioritize...

It’s no secret social distancing has people spending more time streaming, gaming, and online shopping. In fact, more than a third of consumers...

Data Reveals Changing Borrower...

The full article appeared in the September issue of Scotsman Guide. As the COVID-19 pandemic forced mortgage professionals to work remotely and...

Ensure TCPA Compliance, Improve the Consumer...

Below is an excerpt from Ensure TCPA Compliance, Improve the Consumer Experience, which appeared in AIThority magazine.  Imagine your...

The Current State of TCPA...

If you call on SMS consumers, you need to understand and operate within the regulations of the Telephone Consumer Protection Act (TCPA). The act,...

Create Customer Experiences that Count!...

Sawubona. This greeting in the Zulu tribe literally means: “I see you, you are important to me, and I value you.” Consider that, suggested Seth...

Major-Life Purchase Marketing: Making Complex...

Jornaya CEO Ross Shanken writes about Major-Life Purchase Marketing: Making Complex Decisions Easier in this article in MediaPost. Below is an...

Behavioral Data & Artificial Intelligence:...

Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization appeared in Digital Dealer Magazine. Below is an excerpt. You...