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Lead-based Marketing is Dead. People-based...

Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer experiences,...
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Are you ready? A Post-GDPR Reality Check for...

Ross Shanken, CEO of Jornaya, a consumer journey insights platform, answers 4 big post-GDPR questions with some remarkably practical insights in this...
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TCPA: The Cost of...

Compliance is sometimes viewed as one of those things that companies don’t worry about until the benefit of being compliant outweighs the cost of...
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How to Look at Data and See the Consumer...

I spent many days analyzing the buying journeys of more than 40,000 consumers and some of the key takeaways that were unearthed include: Consumers...
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