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Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer experiences,...
Ross Shanken, CEO of Jornaya, a consumer journey insights platform, answers 4 big post-GDPR questions with some remarkably practical insights in this...
Compliance is sometimes viewed as one of those things that companies don’t worry about until the benefit of being compliant outweighs the cost of...
I spent many days analyzing the buying journeys of more than 40,000 consumers and some of the key takeaways that were unearthed include:
Consumers...
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