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“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...

Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...

Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...

Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...

We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...

Verisk Marketing Solutions hosted an intimate group of top marketing leaders, innovators, and industry experts gathered at this year’s VIA...