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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Verisk’s Jornaya and Contact State Combine to...

Verisk acquisition enables a combined Jornaya and Contact State to offer customers expanded insights into buyer journeys in the UK and...

Managing Your Pipeline Should Be a...

Data can help identify the best leads and the most likely loans to close. Read about enhancing first-party data, leveraging consumer behavioral data,...

Our New Request Process Returns Same-Day TCPA...

We're excited to announce a new home and improved process for how our customers request and access their TCPA Guardian Compliance...

The Rough Road Ahead for the Mortgage...

The mortgage industry is now overstaffed and the overhead is hurting lenders' bottom...

Why Marketers + Marketing Technology Companies...

As consumer try make sense of rising attention being paid to privacy, we'd like to dispel a few myths and share perspective on how our clients work...

Predicted for H2: Signs of a Housing Bubble,...

How lenders can set themselves up for success in the second half is by gaining a clear picture of the consumer and where they're at in their shopping...

Megaphone Interview With Silas Ellman, Co-founder...

After the tumultuous year that was 2020, generating high-quality leads has never been more important. But lead generation trends are changing. Sit...

The Death of the Cookie Doesn’t Mean a Return...

Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s...

Retention Strategies of the Past Are...

New data is the fuel that powers microtargeted and personalized marketing, which set up lenders and originators to increasingly thrive when markets...