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As consumer try make sense of rising attention being paid to privacy, we'd like to dispel a few myths and share perspective on how our clients work...
How lenders can set themselves up for success in the second half is by gaining a clear picture of the consumer and where they're at in their shopping...
After the tumultuous year that was 2020, generating high-quality leads has never been more important. But lead generation trends are changing. Sit...
Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s...
New data is the fuel that powers microtargeted and personalized marketing, which set up lenders and originators to increasingly thrive when markets...
New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the...
In today’s data-driven world, a goal for marketers should be to choose tools that help them to prioritize...
Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by...
Jornaya enhances first-party data, providing critical behavioral inflection points in the consumer’s buying...
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