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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Better Together: V!A Philadelphia 2022 Launches...

V!A Philly 2022 was about the journeys we take, the ones we provide, and how we get there together — through trust, transparency, transformation,...

Balancing Consumer Privacy and Digital...

Anthony Katsur, the CEO of IAB Tech Lab, points out the essence of customer consent, the future of the data industry, and the importance of balancing...

Using Data to Improve Your Customer Experience...

The Global Director of Consumer Analytics at VF Corporation, Ian Dewar, talks about the benefits of using first-party data and customer segmentation...

Navigating Global Compliance and Consumer...

The alphabet soup of international consumer privacy and data protection continues to evolve at a pace that is hard to keep up...

Jornaya + Infutor Join Forces as Verisk Marketing...

Today we announced the news that we have acquired Infutor and will integrate the company with Jornaya to create expanded value for all of our...

Managing Your Pipeline Should Be a...

Data can help identify the best leads and the most likely loans to close. Read about enhancing first-party data, leveraging consumer behavioral data,...

The Rough Road Ahead for the Mortgage...

The mortgage industry is now overstaffed and the overhead is hurting lenders' bottom...

Predicted for H2: Signs of a Housing Bubble,...

How lenders can set themselves up for success in the second half is by gaining a clear picture of the consumer and where they're at in their shopping...

Retention Strategies of the Past Are...

New data is the fuel that powers microtargeted and personalized marketing, which set up lenders and originators to increasingly thrive when markets...