Relevance: The real value of...
Marketers never get tired of evangelizing personalization. And yet in practice, too many treat it as nothing more than a...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
The 3 Levers of High-Performance Marketing—And...
Key Takeaways: High-performance marketing hinges on three levers: who, what, and when Strong identity, consumer intelligence, and timing drive growth...
Verisk Marketing Solutions Recognized as...
Verisk Marketing Solutions fuels success in data enrichment through collaboration with Snowflake AI Data Cloud Verisk Marketing Solutions today...
Finally, a Persistent Identity Standard for...
A new standard for identity is here, helping buyers and sellers cut waste, unlock savings, and deliver smarter, more personalized...
Marketing Data Signals: 7 Ways to Turn Noise into...
Marketers don’t lack data. They drown in it. Every system, every partner, every campaign layer adds more, yet conversions don’t...
Verisk Marketing Solutions Launches Engagement...
Introducing the Engagement Indicator, delivering decision-ready scores in Activate Marketers know efficiency isn’t optional—it’s essential....
Direct Mail Is More Relevant for Marketers Than...
Smart brands are putting direct mail back in play—with better data at the core It’s not news that emerging channels...
5 Things You Need to Know About Buying on the...
If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...
A Smart Move: Eliminate Ping Post Waste and...
In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...
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