Is Weak Data Holding Back Your...
Key Takeaways: Data hygiene is critical for AI implementation Cross-functional collaboration ensures connected data and cross-functional...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
3 Questions You Should Be Asking About Your...
Key Takeaways: What is an identity graph? How are identity graphs built and maintained? Three questions to consider when it...
Relevance: The real value of...
Marketers never get tired of evangelizing personalization. And yet in practice, too many treat it as nothing more than a...
The 3 Levers of High-Performance Marketing—And...
Key Takeaways: High-performance marketing hinges on three levers: who, what, and when Strong identity, consumer intelligence, and timing drive growth...
Finally, a Persistent Identity Standard for...
A new standard for identity is here, helping buyers and sellers cut waste, unlock savings, and deliver smarter, more personalized...
Marketing Data Signals: 7 Ways to Turn Noise into...
Marketers don’t lack data. They drown in it. Every system, every partner, every campaign layer adds more, yet conversions don’t...
HR 2808: Credit Trigger Leads Are...
Credit Trigger Leads are Going Away. Is Your Marketing Strategy Ready? Download Our Strategic POV Simply confirm your email. HR...
The FCC’s 1:1 Consent Rule is Vacated: It’s...
by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...
The Future of TCPA 1:1 Consent is...
The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...
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