A Foundation for Profitable Growth with 1st Party...
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
How Marketers Can Prepare for the Future of...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Academics Uncover the Value of Consumer Data in...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
Consumer Identity and Data Strategies for a...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
Data Privacy and Growth Initiatives Can Coexist:...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Becoming a Data-Driven...
The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...
The Best Gets Even...
Introducing new enhancements to our award-winning Total Consumer Insights solution. Verisk Marketing Solutions helps marketers and platform partners...
Top 5 Reasons to Attend V!A...
V!A, the Consumer Insights & Experience Summit, is headed to Chicago, September 18 and 19, for a day and a...
Verisk Marketing Solutions Announces the Launch...
You frequently have just seconds to decide how best to engage a consumer. Having access to the right data in...
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